Who Profits From Olympics?

From CBC News, a great article, “Winner’s Curse? The Economics of Hosting the Olympic Games” – we might’ve re-titled it, “Loser’s Blessing”! –┬áincludes this video of a news segment reporting how the major corporate sponsors of the games, who pay around $100 million each, make huge profits from their association with the games and by supplying the operators with goods and services.

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